Navigating the shift towards eco-friendly materials: Is your coding technology ready?

Navigating the shift towards eco friendly materials Is your coding technology ready

The packaging industry is undergoing a massive transformation with sustainability at the forefront. Across sectors, Canadian companies are shifting towards eco-friendly, recyclable and biodegradable materials.

The transition aligns with shifting consumer demands. In fact, NielsenIQ research shows Canadian consumers have a strong preference for eco-friendly packaging, and say they are more willing to purchase sustainable packaging labelled “compostable” or “100% recyclable”. However, as the materials themselves change, your products’ identification and traceability means may also require an update. 

The sustainability push is real – and urgent

For manufacturers, the shift to sustainable packaging options is no longer optional. Provincial governments across Canada continue to roll out extended producer responsibility (EPR) regulations – including Alberta, Ontario, Yukon and Nova Scotia – throughout the remainder of the year. At a federal level, zero-waste goals and single-use plastic bans continue to be on the agenda. 

The challenge: New packaging materials need new coding strategies

Traditional coding methods were designed for conventional packaging. Ink adhesion, dry times, and durability all come into play as new materials roll onto production lines. And a code that smudges, fades or fails to scan can disrupt compliance measures, lead to downtime, or – worst of all – be the root cause of costly recalls. 

Traditional coders struggle with:

  • Adhering to new substrates, including compostable films or algae paper
  • Meeting evolving compliance regulations
  • Alignment with sustainability goals, relying on high-VOC inks or outputting wasteful print cycles
  • Keeping up with smart, refillable or customizable packaging lines

Meanwhile, at REA JET Canada, we’re helping companies future-proof their operations with sustainable and flexible coding technologies, including:

Water soluble and low VOC inks that bring the best of both worlds: environmentally friendly and exceptional performance

High-speed application solutions meant for printing on recyclable and biodegradable materials

Automated systems designed for changing batch sizes and refillable formats

Precision coding for traceability, regulatory compliance, and smart packaging integration

Seamless integration into AI-driven production lines

Whether you’re updating your packaging strategy or starting from scratch, it may be time to evaluate your coding technology. At REA JET Canada, we’re working with manufacturers across sectors to test, adapt and implement solutions that support sustainability targets – without sacrificing efficiency or quality. 

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